The most common way to waste an AI budget is to build something impressive that nobody needed. Opportunity discovery is the skill that prevents it: finding gaps where customers can't get what they need, sizing the value trapped there, and defining it before anyone builds.
Point capability at trapped value
It's how you point capability at trapped value instead of pointing technology at whatever's convenient. The core of it is rigorous customer understanding: how customers decide what they need, and what they'll actually buy to meet those needs.
Get the model right and everything aligns
Get that model right, and everything downstream aligns to it. Get it wrong, and no amount of engineering saves the roadmap. This is the capability that removes the understand-the-customer and align-to-customer-needs bottlenecks, and it's usually where an outcomes engineer starts.
AI Opportunity Discovery
Build this capability through the AI Opportunity Discovery course on High ROI AI — employer-reimbursable, self-paced or instructor-led.